COMPANY VISIT TO EURONICS IN GIOIA TAURO   

As part of the Erasmus+ AI4YE project, a company visit was organized at the Euronics store in Gioia Tauro, with the aim of exploring the concrete applications of artificial intelligence (AI) to innovate and improve business management. During the meeting, it was possible to observe how AI is already used in various areas of business management, demonstrating its versatility and ability to support multiple business functions. From resource planning and optimization, to logistics and warehouse management, to marketing and sales data analysis, artificial intelligence allows for faster decisions based on precise information, thus improving operational efficiency and customer satisfaction. 

This integrated approach also promotes a greater ability to adapt to market changes and specific consumer needs. In particular, the following aspects were explored in depth: 

• Intelligent warehouse management, with systems capable of monitoring stocks in real time and forecasting demand, optimizing reorders and reducing waste; 

• Advanced analysis of sales data, thanks to software capable of identifying consumer trends, customer behavior and product performance; 

• Personalization of offers, through algorithms that suggest targeted promotions based on the preferences and purchasing history of each customer; 

• Customer loyalty, through more engaging purchasing experiences, proactive assistance and predictive marketing tools. During the visit, it was possible to see how artificial intelligence is integrated into the technological products sold by Euronics. In particular, the effectiveness of smart appliances was shown — such as refrigerators and washing machines — which adapt their operation to the user's habits to save energy and optimize performance. 

Furthermore, the technology present in televisions with integrated voice assistants, capable of responding to voice commands and personalizing the viewing experience, and in PCs that use artificial intelligence systems to improve security and processing speed, was presented. 

This visit highlighted how artificial intelligence is revolutionizing business management in major companies such as Euronics, significantly improving key processes and increasing competitiveness. Furthermore, the fundamental role of AI in the technology sector has emerged, both in optimizing business activities and in the development of intelligent products that improve the daily experience of consumers.

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