The Future of Marketing with Artificial Intelligence Discussed in Aydın
A program titled “Branding and Digital Marketing Strategies with Artificial Intelligence”, jointly organized by the Aydın Executive Industrialists and Businessmen’s Association (AYSİAD) and Aydın Adnan Menderes University (ADÜ), brought together industry professionals and academics to explore the transformative power of AI in marketing and brand management.
Held on 21 October 2025 at Fibar Hotel Zincirlihan under the coordination of the Council of Higher Education (YÖK) and ADÜ Corporate Communication Office’s Science Communication Department, the event emphasized AI’s rising role in business strategy.
Bridging Academic Knowledge and Industry Practice
Prof. Dr. Barış Atiker from ADÜ Faculty of Communication attended as the keynote speaker, delivering insights on the impact of AI technologies on brand development, marketing communication, and strategic planning during digital transformation. Atiker highlighted that AI should not only be seen as a technological tool, but as a strategic partnerfor building sustainable brand value.
From Data Analytics to Ethical Content — A Comprehensive Perspective
The program addressed AI-driven opportunities such as:
- Data analytics
- User experience design
- Predicting audience behavior
It also raised awareness about:
- Innovative marketing models
- Ethical content production
- Algorithmic advertising strategies
Hands-on Insights and Collaborative Innovation
Participants explored digital marketing dynamics through interactive sessions and case analyses, gaining practical knowledge on how AI reshapes branding processes. The event also strengthened university-industry cooperation, serving as a platform for young entrepreneurs and marketing professionals to follow the latest developments in the field.
The program concluded with a presentation of appreciation certificates by ADÜ Corporate Communication Coordinator Dr. Soner Doğan.
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